Hi, I'm Danica.

Currently, I am the Director of Content @ Parsley Health—focusing on member growth through integrated content including email, online/offline partnerships, influencers, social media, and video. 

Over the past 5 years, I have worked with software companies in numerous industries helping them develop and execute digital marketing and content strategies, optimize their online presence and ultimately increase member growth.

My experience is rooted in agile environments which has allowed me to be more flexible to changing customer needs.

What I know for sure from my time in the industry:

1. Personalization is key.
2. Always provide value.
3. Quality > quantity. 

In my spare time, I provide nutritional consulting, teach meditation and write on the latest topics of health and wellness.

Outside of work, you can find me: practicing yoga, in search of the perfect cup of matcha, or enjoying good food with good company.

I spend a lot of time thinking about: personal growth, professional development, habit building, behavior change, and motivation. 

Other things that are important to me: continuous self-improvement, peer mentoring, collaboration and compassion.